In safe keeping
Depending on the types of products, our fruit and vegetables are either sold fresh every day or stored, so that you can enjoy them for longer. This provides variety in your diet, even in seasons when fewer types of fruit and vegetables are available.
What does this involve?
Among the factors which are important when it comes to storing fruit and vegetables are the choice of variety, the growing techniques and the time of picking or harvesting. We use scientific research to constantly monitor and optimise these.
When marketing fresh fruit and vegetables, we are constantly seeking the optimum balance between:
Nature, which determines how bountiful the harvest will be and which products are available at which times of year.
The fluctuating demand from customers and consumers within and outside the respective seasons.
Our concern for food thrift.
From farm to auction...
Once picked or harvested, our products are stored for a short time at the auction under ideal conditions in terms of temperature and humidity.
Fruit and vegetables of varieties that do not lend themselves from the quality point of view to being stored for longer periods are offered for sale immediately. Naturally, we comply with the cold chain when our fresh products are being transported and brought to the shops.
Apples, pears, cabbages and celeriac can be stored for long periods with no loss of quality, meaning that you can enjoy them all year round. Every kind of fruit is stored separately under its own particular ideal conditions.
Responsibly Fresh shows that thanks to suitable storage technology, you can have an extended period of enjoyment of some fruit and vegetables from our own region, with all their vitamins and minerals retained. Storage contributes not only to variety in your diet, but also to food thrift.