What is it all about?

Rome was not built in a day, and trying to tackle everything at once does not work. That is why we have set ourselves the question of which aspects of sustainability are most relevant to our sector: to us as growers and producers' cooperatives, but also to you as a client or consumer. We can form a picture of this because we are in constant contact with the distribution sector and we live and work in the midst of 100 million people within a radius of 300 kilometres around our farms!

These are aspects which we devote huge efforts to, but there is still room for improvement. This has led us to four themes. Each of them covers a range of elements and criteria. The choice of these four themes also guides the efforts that all of us in the sector want to make.

More information on the themes? ....