Proximity

You like to know where the fruit and vegetables that you can buy in the shops come from, and how they got there. Responsibly Fresh ties together all the links in the value chain.

The power of the cooperative

Fruit and vegetables are often grown on family-run farms which sell their products on an internationalised and highly competitive market. That is why we as Responsibly Fresh growers decided many years ago to team up into producers' cooperatives (the fruit and vegetable auctions).(...)

A tight value chain

Thanks to the cooperative structure of our sector, the links in the value chain are close together. This boosts the quality that we supply and the flexibility that we offer, which is essential in marketing our fresh, natural products under the optimum conditions. ( ... )

Watertight quality guarantees

European and national legislation requires that anyone active in the food chain has to take responsibility for food safety. As Responsibly Fresh growers and producers' cooperatives, we abide meticulously by the requirements of a whole string of quality systems. This compliance is carefully monitored by external bodies. ( ... )

Decent jobs

Growing and marketing high-quality fruit and vegetables is not just about products, process and systems, it is mainly about people. As Responsibly Fresh growers and producers' cooperatives, we employ a lot of people in diverse jobs, and we attach a great deal of importance to a decent staff policy. ( ... )

Local produce for local people

As Responsibly Fresh growers, we live and work among people. Our producers' cooperatives are in direct contact with dealers both at home and abroad. Proximity ensures that we have our finger on the pulse of the market. ( ... )