A tight value chain

Thanks to the cooperative structure of our sector, the links in the value chain are close together. This boosts the quality that we supply and the flexibility that we offer, which is essential in marketing our fresh, natural products under the optimum conditions.

Birds of a feather flock together

As individual growers, and within our producers' cooperatives, we ensure the correct grading and close inspection of our products in order to achieve a homogeneous supply. How do we that?

The moment of truth

Our products are sold via the clock, the particularity of the auction procedure, or by intermediary. How does that work?

Our short, integrated value chain and sales by auction, which are so typical of our fruit and vegetables, guarantee that our products are marketed at better quality, more transparently and better value. And this makes it more reliable for you as a consumer.



Sales room at the auction